Digital Marketing is the smart kid of the town that everyone is embracing to solve their major marketing problems. The demand for authentic and influential digital marketers has increased quite a lot in recent years. Cracking a lucrative Digital Marketing (DM) job may not be easy at the initial phase of your career but you can always look up to the entry-level DM jobs. These jobs may not necessarily snatch a fat salary but the experience you’ll gain will be impeccable and in turn, will upscale your skills. To guide you in the right direction, we’ll be sharing every detail of top-notch entry-level Digital Marketing jobs that you can search on multiple job portals.
What is an entry-level Digital Marketing job?
Whatever your domain your expertise you can opt for entry-level jobs that mainly have two instances:
- Candidates with a college degree or equivalent with zero work experience can join a job role, in this case, a Digital Marketing job.
- The other instance is where the job role requires minimum working experience or in some cases at least internship experience along with a relevant academic degree.
The image below will give a clear picture of the best entry-level Digital Marketing jobs that are in demand in 2023. This data is collected from Reliable Soft. If you’re wondering what will be the average salary package of DM jobs for different experience levels, this list might help you out.
- Entry Level (less than 1-year experience) – $40K
- 1 to 4 years of experience – $49K
- 5 to 9 years of experience – $71K
We’ll discuss further the various types of entry-level DM jobs along with the approximate salary structure so that it becomes easy for you to choose the job that suits you.
Image Source: Reliablesoft
However, for an entry-level Digital Marketing job, employers always prefer people who have done internships in the same domain. Therefore, we recommend investing in a professional Digital Marketing certification that provides internship opportunities.
5 Best Entry-level Digital Marketing Jobs
1. Content Writing
According to the State of Inbound report published in Hubspot, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for 26% of B2B marketing budgets. Content marketing is one of the essential pillars of Digital Marketing because it helps to reach out to customers and enhance the engagement rate. It’s not just making marketing copies for businesses but also
- Blog posts
- Articles
- Press releases
- Product descriptions
- Website pages
As a report stated by Glassdoor, the average salary of an entry-level content writer revolves around USD 40-55k a year. Content writers should have good SEO knowledge and must be skilled in advanced Digital Marketing techniques. They must be aware of Content Management Systems like WordPress and should have great research skills.
2. Copywriter
The job of a copywriter is to some extent the same as that of a content writer but the roles and responsibilities are a bit twisted. While content writing can be considered for both informational and transactional purposes, the major purpose of copywriting is to sell products and services online. Copywriters make sure that their small pieces of content can align with the customer benefits and thus, the revenue is generated. The work profile of a content writer looks like this:
- Developing and running a brand’s voice consistently
- Collaborating with the marketing team to learn more about the products and services
- Editing and proofreading
- Speaking with stakeholders to determine their copy needs
The salary structure is more or less the same as that of a content writer but that often depends upon the Digital Marketing agency or organization. Often added perks are there with the salary like incentives, commission, etc., but that solely depends upon the company policy frame.
3. Junior SEO
Website optimization is always a top-notch priority and there comes the supreme contribution of SEO specialists. They test, analyze, and change the content on a website so that it can be optimized to get ranked on the search engines. Organizations these days prefer to hire freshers or junior SEO specialists so that they can learn from scratch and have all the information about the company’s website structure.
The key responsibility areas cover:
- Ensuring that all web pages are properly tagged, with proper internal linking and clean URLs
- Implementing title and meta tags
- Updating URL redirects
- Analyzing competitors’ web presence
- Identifying link-building opportunities
A Digital Marketing specialist with refined knowledge of SEO can earn around USD 45-48k a year as a junior SEO specialist. Their analytical skills, research skills, and understanding of the need for the website can help them grow drastically in this domain.
4. Social Media Executive
Just as the name suggests, a social media executive has to do almost the same like 360-degree marketing with promoting content on social media either to generate leads or to sell products. Social media executives have to make different content strategies for different platforms and should be aware of the trending content available on digital platforms. Checking insights and deriving data from those to come to a data-driven decision on content planning is their major goal. Some of the major roles they play are:
- Creating strategies for paid social ad campaigns and running them
- Writing and scheduling social media posts
- Creating visual content for platforms like Instagram, TikTok, Facebook, Pinterest, etc.
- Managing a brand’s social accounts and keeping track of the regular post update
- Measuring performance metrics to see what’s working and what isn’t
The salary drawn by social media executives ranges from USD 40 to 45k a year. With an excellent knowledge of social media platforms, ad campaigns, etc., can pick a career growth in this domain.
5. PR Specialist
This job role is utmost suitable for people who have excellent communication and negotiation skills besides Digital Marketing skills. The main criterion a recruiter finds in a PR (Public Relations) specialist is whether the candidate has the tactics and skills for different outreach strategies. The prime job responsibilities include
- Building and maintaining relationships with other brands, content creators, and influencers
- Designing and executing outreach campaigns
- Drafting persuasive emails
- Working with influencers
- Writing press releases
The average salary package for a PR specialist in the USA is around USD 55 to 60k a year. A top-level interpersonal skill is one of the key features that a PR specialist must have. Having a critical mind is also necessary to help PR specialists pay attention to every work detail.
Conclusion
These are the best and most preferred entry-level Digital Marketing jobs that employees are looking for. These jobs have given exposure to many people and have boosted their career advancement. With proper training and upskilling in Digital Marketing, learners can search for these roles on various job portals such as Upwork, LinkedIn, etc. It may not be necessarily a full-time job at first but such roles are available for part-time or freelance as well. Therefore, figure out your most unique DM skill and put your best foot forward!