The Ultimate 2024 On-Page SEO Checklist: 100+ Points to Boost Your Website’s Rankings

As search engine algorithms evolve, the need for a comprehensive and forward-thinking on-page SEO strategy becomes increasingly critical for those aiming to boost their website’s visibility and ranking. Here is a definitive checklist for on-page SEO in 2024, featuring over 100 points designed to enhance every aspect of your website’s optimization.

1. Title Tags

• Optimize Title Length: Aim for 50-60 characters to ensure titles display properly on search engines.


• Include Target Keywords: Place important keywords towards the beginning of the title.


• Be Descriptive and Engaging: Make sure the title accurately describes the content and entices users to click.

Learn more deep on SEO meta title tag – Mastering Title Tags for SEO: A Deep Dive into Optimization Techniques

2. Meta Descriptions

• Length: Keep meta descriptions between 150-160 characters.


• Include Keywords: Use target keywords naturally within the description.


• Call to Action: Include a compelling call to action to encourage clicks.

Learn more about best practices of meta descriptions – Understanding the Importance of Meta Descriptions

3. Header Tags (H1, H2, H3, etc.)

• Hierarchy: Use headers to structure content clearly and logically.


• Include Keywords: Incorporate relevant keywords in headers, especially in H1.


• Distinctiveness: Ensure each header is unique and descriptive of the section it heads.

Learn best practice of Header Tags in SEO – The Power of Header Tags in SEO – Best Practices and Real-World Impact

4. URL Structure

• Simplicity: Keep URLs short and easy to understand.


• Keywords: Include relevant keywords in URLs.


• Hyphens to Separate Words: Use hyphens (-) instead of underscores (_) in URLs.

Read more – Optimizing URL Structures: Insights from My Journey in SEO

5. Content Optimization

• Quality and Relevance: Write high-quality content that addresses the needs of your audience.


• Keyword Density: Use keywords naturally and avoid keyword stuffing.


• Use of Synonyms and Related Keywords: Enhance relevance and avoid over-repetition of the same keywords.

6. Images and Alt Text

• Descriptive Alt Text: Use alt text to describe images, incorporating keywords when appropriate.


• File Names: Name image files descriptively and use keywords where relevant.


• Optimization: Compress images to speed up page load times without sacrificing quality.

7. Internal Linking

• Relevant Links: Link internally to relevant content across your site.


• Anchor Text: Use descriptive anchor text for all links.


• Link Balance: Ensure a good balance of internal links without overdoing it.

8. Mobile-Friendliness

• Responsive Design: Ensure your site is responsive and looks good on all devices.


• Touchscreen Readiness: Make sure links and buttons are easy to use on touchscreens.

9. Page Speed

• Compression: Use tools like Gzip to reduce the size of your CSS, JavaScript, and HTML files.


• Minify CSS, JavaScript, and HTML: Remove unnecessary spaces, comments, and characters.


• Optimize Code and Server Response Time: Improve server response time by choosing a performance-optimized hosting solution.

10. Structured Data Markup

• Schema.org: Implement structured data using Schema.org to help search engines understand your content and enhance search results with rich snippets.

11. Canonical Tags

• Avoid Duplicate Content: Use canonical tags to point search engines to the original version of content.

12. Social Media Tags (Open Graph and Twitter Cards)

• Integration: Implement Open Graph tags for Facebook and Twitter Cards to control how content looks when shared on social media.

13. Accessibility

• Alt Text for All Images: Ensure all images have descriptive alt text, which helps visually impaired users and search engines understand the image content.


• Keyboard Navigation: Make sure your site can be navigated using a keyboard alone, improving accessibility for users with disabilities.


• Aria Labels: Use ARIA (Accessible Rich Internet Applications) labels where necessary to enhance accessibility.

14. Content Updates and Freshness

• Regular Updates: Keep content up-to-date and relevant, as search engines favor freshly updated content.


• Expansion of Existing Content: Periodically expand or update important articles to keep them comprehensive and relevant.

15. Engagement Metrics

• Bounce Rate: Work on strategies to reduce bounce rate, such as improving the quality of the entry pages or adjusting the information layout.


• Time on Site: Increase the time visitors spend on your site through engaging content and good site structure.


• User Interaction: Encourage user interaction (e.g., comments, on-site reviews, or social media shares).

16. HTTPS Security

• SSL Certificate: Secure your site with SSL to enhance security and trust with users, which is also a ranking factor for Google.

17. Multimedia Content

• Videos and Audio: Include relevant videos and audio content, which can increase user engagement and time spent on the page.


• Transcripts for Multimedia: Provide transcripts for video and audio content, which makes your site more accessible and scrapable by search engines.

18. Content-Length and Depth

• Long-Form Content: Produce detailed, long-form content that covers topics thoroughly, which often ranks better than shorter content.


• Comprehensive Coverage: Aim to cover subtopics and related questions that add depth and breadth to your main content.

19. Local SEO

• Local Keywords: If you’re targeting a local audience, include region-specific keywords in your content, meta tags, and URLs.


• NAP Consistency: Ensure your name, address, and phone number (NAP) are consistent across all online platforms and listings.

20. Loading Technology

• Lazy Loading: Implement lazy loading for images and videos to improve initial page load time and overall user experience.


• Asynchronous Loading for JavaScript: Load JavaScript asynchronously to prevent it from blocking the display of content.

21. Robots Meta Tag and X-Robots-Tag

• Control Crawling: Use the robots meta tag and X-Robots-Tag HTTP header to control how search engines crawl and index specific parts of your site.

22. Hreflang Tags for International Content

• Language and Regional URLs: Use hreflang tags to tell search engines about the location-specific versions of your page, which is crucial for global websites.

23. Error Handling

• 404 Pages: Create custom 404 pages that guide users back to working parts of your site, improving user experience and keeping visitors engaged even when they encounter a dead end.

24. Technical SEO Audits

• Regular Audits: Perform technical SEO audits regularly to identify and fix issues such as broken links, slow-loading pages, and crawl errors.

25. Content Clarity and Readability

• Readability Score: Aim for a good readability score, using tools to assess your content. This involves using simple language, short sentences, and clear headings.


• Logical Flow: Ensure content has a logical flow, guiding readers smoothly from one topic to the next, which can improve user engagement and understanding.

26. Outbound Links

27. Keyword Optimization in Various HTML Tags

• Image Titles: Utilize the title attribute in image tags to provide additional keyword context for search engines.


• Video and Audio Tags: Include keywords in your <video> and <audio> tags’ metadata to help these media files rank in both traditional and media-specific search results.

28. Avoiding Over-Optimization

• Keyword Stuffing: Avoid excessive use of keywords in your content, which can lead to penalties from search engines for over-optimization.


• Natural Language: Use a natural language approach that mirrors how your target audience communicates, which helps with user engagement and search engine rankings.

29. Core Web Vitals

• Largest Contentful Paint (LCP): Aim to have the largest content element loaded within the first 2.5 seconds.


• First Input Delay (FID): Strive for a time of less than 100 milliseconds for the site to become interactive.


• Cumulative Layout Shift (CLS): Work to have a layout shift score of less than 0.1 to ensure visual stability.

30. Semantic HTML

• HTML5 Elements: Use semantic HTML5 elements like <article>, <section>, <aside>, <header>, <footer>, etc., to structure your content clearly, which can help search engines better understand the structure and content of your pages.

31. Dynamic Content Considerations

• AJAX and JavaScript Rendering: If your site uses AJAX or heavily relies on JavaScript for content rendering, ensure search engines can crawl and render this content effectively.


• Progressive Enhancement: Employ progressive enhancement techniques to ensure content is accessible to both users and search engines regardless of JavaScript support.

32. Sitemap and Site Architecture

• XML Sitemap: Maintain an up-to-date XML sitemap and submit it to major search engines. This helps ensure new and updated content is discovered quickly.


• Logical Structure: Design a logical site architecture that helps users and search engines find information efficiently. This includes a clear hierarchy and intuitive navigation.

33. Server and Hosting Factors

• Server Location: Consider the server location of your target audience to reduce latency and load times.


• Reliable Hosting: Choose a reliable hosting provider that offers excellent uptime, quick support, and sufficient resources to handle your site’s traffic.

34. Monitoring and Analytics

• Google Analytics: Implement Google Analytics or another analytics tool to track visitor behavior, traffic sources, and conversions.


• Google Search Console: Use Google Search Console to monitor your site’s performance in Google search results, including impressions, clicks, and average position.

35. Content Experiments

• A/B Testing: Regularly run A/B tests on your content to find what resonates best with your audience and leads to better engagement and conversions.

36. Voice Search Optimization

• Natural Language Phrases: Optimize for voice search by including long-tail keywords that match the conversational tone users adopt when speaking to digital assistants.


• Question-Based Content: Incorporate content that answers common questions related to your topic, as voice searches often come in the form of questions.

37. Featured Snippets and Position Zero

• Snippet Bait: Create concise, clear answers or lists that Google can easily pull for featured snippets, often referred to as “position zero” in search results.


• Structured Formatting: Use bullets, numbers, and tables where appropriate, as these formats are frequently favored for creating snippets.

38. Advanced Link Building Within Content

• Content Hubs: Develop content hubs, where a central pillar page links to and from multiple related content pieces (cluster content), enhancing the internal link structure and topical authority.


• Broken Link Replacement: Regularly search for broken links within your industry, then contact webmasters with an offer to replace the broken links with relevant content from your site.

39. Video SEO

• Video Transcripts: Enhance video content accessibility and indexability by providing transcripts.


• Engagement Metrics: Improve video engagement metrics (like watch time and interaction rate) which can influence how well your videos rank on video search engines like YouTube.

40. Image SEO Beyond Alt Text

• Image Sitemaps: Use image sitemaps to help search engines find all the images hosted on your site, particularly useful if your site uses JavaScript galleries or image pop-ups.


• Responsive Images: Implement srcset attributes to serve different image sizes based on the user’s device, improving load times and user experience.

41. User Experience (UX) Optimization

• Heatmaps and User Recordings: Use tools like heatmaps and user recordings to analyze how users interact with your pages and identify areas for improvement.


• User Feedback: Regularly gather user feedback through surveys or usability tests to refine UX and ensure the site meets the needs of your audience.

42. International SEO

• Country-Specific Domains: Consider using country-specific domains (e.g., .uk, .ca) if you’re targeting specific geographic markets, to boost local search rankings.


• Local Language Content: Provide content in the local languages of your target markets to improve engagement and SEO in those regions.

43. Mobile SEO

• Accelerated Mobile Pages (AMP): Implement AMP for key pages to speed up loading times on mobile devices, potentially improving mobile rankings and user experience.


• Mobile-First Content: Since Google primarily uses the mobile version of content for indexing and ranking, ensure your mobile site contains the same high-quality content as your desktop site.

44. Page Experience Signals

• Safe Browsing: Ensure your site is free of malware and deceptive content, as this affects user safety and can impact Google rankings.


• Ad Experience: Avoid using intrusive interstitial ads that can hinder the user experience, particularly on mobile devices.

45. Content Diversification and Expansion

• Podcasts and Webinars: Expand into new content formats like podcasts and webinars that can reach a broader audience and generate additional traffic channels.


• E-books and Whitepapers: Create in-depth resources like e-books and whitepapers to establish authority and provide value, which can also be used for lead generation.

46. Artificial Intelligence and Machine Learning

• AI-Enhanced Content Creation: Use AI tools to help generate content ideas, refine content, or even write initial drafts that are optimized for SEO.


• Predictive Analytics: Implement machine learning models to predict trends and user behaviors, allowing you to tailor your content more effectively to meet audience needs.

47. Behavioral Factors

• User Engagement Metrics: Dive deeper into metrics like scroll depth and interaction rates to understand and improve user engagement.


• Personalization: Use data about users’ past behavior to personalize content offerings on your site, enhancing user experience and retention.

48. Advanced Schema Markup

• Beyond Basics: Extend your use of structured data beyond the basic schemas, incorporating more specific types like FAQs, Courses, or Events, which can enhance visibility in rich snippets.


• Dynamic Markup: Implement dynamic schema markup that adjusts based on the content or user context, potentially improving relevance in search results.

49. Content Segmentation and Personalization

• Dynamic Content Delivery: Segment your audience based on behavior or demographics and dynamically alter the content presented to different segments to optimize engagement.


• Contextual and Behavioral Targeting: Customize experiences and content based on real-time user behavior and context, such as the user’s location, device type, or previous interactions.

50. SEO for Voice and Visual Search

• Optimize for Visual Search: With the rise of visual search technologies, ensure your images are optimized to appear in visual search results, including detailed file names, alt text, and surrounding content.


• Voice Search Readiness: Prepare for queries that are likely to come through digital assistants by structuring content around question-and-answer formats and using natural conversational language.

51. Integrated Content Strategy

• Cross-Channel Optimization: Align your SEO strategy with other channels such as social media, email marketing, and offline campaigns for a unified brand message.


• Synergistic Content Creation: Develop content that serves multiple purposes and can be leveraged across different platforms, maximizing your content investment.

52. Advanced Bot Management

• Good vs. Bad Bots: Distinguish between beneficial bots (like search engine crawlers) and harmful bots (which can skew analytics or perform malicious activities) and optimize your site’s interaction with these entities.


• Bot Traffic Insights: Use tools to analyze and manage bot traffic, ensuring that your site’s performance metrics are accurate and unaffected by non-human interactions.

53. Sustainable SEO Practices

• Long-Term Keyword Strategy: Develop a sustainable keyword strategy that focuses on long-term trends and user intent rather than short-term gains.


• Evergreen Content: Invest in creating evergreen content that remains relevant and drives traffic over time, reducing the need for frequent updates.

54. Advanced Technical SEO

• Microservices Architecture: If applicable, consider using a microservices architecture to make your website more agile and easier to manage, potentially improving page load times and SEO flexibility.


• APIs for SEO Data: Utilize APIs to streamline the gathering and analysis of SEO data across platforms, enhancing your ability to make informed decisions quickly.

55. Ethical SEO

• Transparency and Honesty: Maintain high ethical standards in your SEO practices, avoiding manipulative techniques that could harm your reputation or lead to penalties.


• Privacy Considerations: Be mindful of user privacy, especially in handling personal data and respecting user preferences in terms of tracking and personalization.

56. Progressive Web Apps (PWAs)

• PWA Optimization: Enhance your website by turning it into a Progressive Web App that offers a mobile app-like experience. PWAs can be indexed by search engines and are known for fast load times and offline usability, contributing positively to SEO.

57. Augmented Reality (AR) and Virtual Reality (VR)

• AR/VR Content SEO: As AR and VR become more mainstream, consider how to optimize such content for search. This includes using descriptive titles, meta descriptions, and structured data that help search engines understand and index this new type of content.

58. Blockchain for SEO

• Decentralized Content Verification: Use blockchain technology to verify the authenticity of your content, potentially boosting trust both with users and search engines.


• Tokenization of Assets: Explore the tokenization of digital assets like articles and videos to create a new way of content ownership and monetization, possibly influencing search rankings through user engagement and proprietary metrics.

59. Quantum Computing

• Future-Proofing for Quantum SEO: While still largely theoretical, consider the long-term implications of quantum computing on SEO. This includes preparing for potentially new algorithms and data processing capabilities that could redefine keyword analysis and real-time SEO adjustments.

60. Neural Matching and Deep Learning

• Optimizing for Neural Algorithms: Understand and optimize for neural matching algorithms that use deep learning to understand the overall context of pages better, rather than relying solely on traditional keywords.

61. Advanced User Experience (UX) Techniques

• Predictive UX: Implement machine learning models to predict and automatically adjust user experience based on user behavior and preferences.


• Emotion Detection Technology: Integrate emotion detection technology to adjust content delivery based on the emotional state inferred from user interactions and facial recognition (where applicable).

62. Complex Structured Data and Linked Data

• Extended Schema Implementations: Go beyond basic implementations by linking your structured data across the web (using IDs within Schema.org) to provide deeper context and connections between datasets.


• Semantic Web Technologies: Use RDFa and JSON-LD to link data across the internet, enhancing the semantic indexing and understanding of your content by search engines.

63. Innovative Content Formats

• Interactive Content: Develop interactive guides, quizzes, and tools that engage users more deeply than static content. These can significantly improve dwell time and user engagement metrics.


• 360-Degree Videos: Incorporate 360-degree videos for immersive experiences, especially for industries like real estate or tourism, to boost user engagement and SEO.

64. SEO Automation

• Automation of Routine Tasks: Utilize AI and automation tools to handle routine SEO tasks like tracking rankings, analyzing backlinks, and auditing content for SEO compliance.


• AI-driven Content Optimization: Use AI tools to optimize content based on predicted SERP performance, dynamically adjusting strategies based on ongoing learning.

65. Influencer SEO

• Collaboration with Influencers: Leverage influencer partnerships to create authoritative backlinks and generate high-quality traffic. Ensure influencers include valuable backlinks and SEO-friendly content about your brand.


• Influencer Content Optimization: Optimize influencer content with strategic keywords, ensuring that influencer posts align with your SEO strategy to maximize impact.

66. SEO for IoT (Internet of Things)

• Optimization for Smart Devices: As IoT devices proliferate, optimize content for IoT interfaces, such as smart home devices and wearables. This could mean optimizing for voice search, short-form content, and real-time updates.

67. Data Privacy and SEO

• Privacy-First SEO: Adapt to the increasing demand for data privacy by implementing SEO strategies that respect user preferences, such as cookie-free tracking and anonymized data collection. This approach can build trust and potentially improve user engagement and conversion rates.

68. Biometric Data for SEO

• Utilizing Biometric Insights: Explore opportunities to use biometric data, like eye-tracking and heart rate monitoring, to analyze how users interact with your content and optimize for the most engaging elements.

69. SEO for Digital Twins

• Optimizing Digital Twins: For industries involved in manufacturing, real estate, or healthcare, optimizing digital twins (virtual replicas of physical entities) can be a new frontier. Ensure these digital assets are discoverable and well-represented in search results through detailed metadata and structured data.

70. Cryptocurrency and SEO

• Blockchain Keywords: As cryptocurrencies and blockchain technology continue to gain prominence, incorporating related keywords and creating authoritative content on these topics can attract a niche, tech-savvy audience.


• Decentralized Web: Prepare for the SEO implications of the decentralized web, where traditional hosting and domain name metrics may evolve into new ranking factors based on blockchain protocols.

71. SEO for Wearable Technology

• Content Optimization for Wearables: Optimize content for wearable technology interfaces, focusing on brevity, voice search optimization, and local SEO, as these devices often support on-the-go queries with immediate needs.

72. Environmental Impact of SEO

• Green SEO Practices: Consider the environmental impact of your digital practices. Optimize website efficiency to reduce energy consumption, which can also improve site speed—a key ranking factor.

73. Haptic Feedback and SEO

• Optimizing for Haptic Feedback: As devices increasingly incorporate haptic feedback, consider how tactile sensations could play a role in user engagement and how this could be factored into SEO strategies.

74. Synthetic Media and SEO

• Optimizing Synthetic Media: With the rise of AI-generated content, including images, videos, and text (synthetic media), optimize these elements just as you would with traditional media, ensuring they are accessible, properly tagged, and relevant.

75. Multi-Sensory Search Optimization

• Beyond Visual and Textual Content: Prepare for SEO that integrates multi-sensory experiences, optimizing content that can engage through sound, touch, and even smell and taste where technology permits (e.g., digital scent technology).

76. Quantum Search Algorithms

• Preparing for Quantum Search: Stay informed about developments in quantum computing that may lead to quantum search algorithms, necessitating a reevaluation of encryption, data processing, and perhaps even the fundamentals of keyword strategies.

77. Integrated Real-Time SEO

• Real-Time Content Optimization: Use AI to adjust content in real time based on current trends, search queries, and user behavior, providing highly dynamic and responsive web experiences.

78. Cross-Device Content Consistency

• Seamless Experience Across Devices: Ensure content consistency across all devices and platforms, from desktops to smartphones, smartwatches, and IoT devices, enhancing the user experience and boosting SEO.

79. Ethical AI in SEO

• Responsible AI Use: As AI becomes integral to SEO strategies, ensure its use aligns with ethical guidelines to prevent biases and promote transparency in how content is generated and optimized.

80. Adaptive AI for User Experience

• AI-Driven Adaptation: Implement AI systems that can adapt the presentation of content based on real-time analysis of user interaction patterns, potentially transforming the static nature of web content into a dynamic user-centric experience.

81. Extended Reality (XR) Optimization

• XR Content SEO: As Extended Reality (XR)—which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—becomes more mainstream, develop SEO strategies specifically for XR content. This might include optimizing spatial metadata, creating XR sitemaps, and ensuring that XR content is linked within traditional web content for discoverability.

82. SEO for Autonomous Vehicles

• In-Car Search Optimization: As autonomous vehicles and their onboard systems become more connected to the internet, consider how your content can be optimized for in-car searches. This includes local SEO for destinations and services, and optimizing for voice and screenless interfaces.

83. AI Content Generation Monitoring

• Regulation and Quality Control: With the rise of AI-generated content, implement monitoring systems to ensure the content meets quality standards and adheres to regulatory requirements, which can impact SEO if not managed properly.

84. Next-Gen Image Recognition and SEO

• Optimizing for Image Search Engines: As image recognition technology improves, optimize images not just with alt text and file names, but also by embedding metadata that describes the image contextually and semantically, improving visibility in advanced image search engines.

85. Neuro-Marketing Integration

• Brain-Computer Interface (BCI) Optimization: As BCIs become more common, think about how content can be optimized for direct brain interfaces, which may involve creating ultra-personalized content streams based on neural feedback.

86. SEO for 5G and Beyond

• Leveraging Increased Bandwidth: With the rollout of 5G and eventual 6G networks, prepare for SEO strategies that leverage higher bandwidth capabilities, like ultra-high-definition video content, real-time data integration, and more interactive web features that were previously limited by slower speeds.

87. Smart Home Device Optimization

• Home Assistant SEO: Optimize content for discovery and compatibility with smart home devices, such as smart speakers and home automation systems, focusing on voice search and command-based content retrieval.

88. Blockchain-Enhanced SEO

• Decentralized SEO Practices: Explore the implications of blockchain on SEO, such as decentralized indexing where content authenticity and user engagement could directly influence content ranking in a blockchain-based search engine.

89. Genetic Algorithm and SEO

• Evolutionary Site Optimization: Use genetic algorithms to test different SEO strategies and automatically evolve your site configuration to optimize search engine performance based on actual user engagement and conversion metrics.

90. Metaverse and Web 3.0 SEO

• Optimizing for the Metaverse: As the concept of the metaverse evolves, develop SEO strategies for three-dimensional web spaces, virtual properties, and interactions within these virtual environments.

91. Space Internet SEO

• Interplanetary Internet Optimization: As outlandish as it sounds, with initiatives like SpaceX’s Starlink aiming to provide internet access globally and potentially beyond, think about how SEO might adapt to an interplanetary internet framework.

92. Zero-Click Content Optimization

• Enhancing Snippet Engagement: With the rise of zero-click searches, where answers are provided directly on the search results page, optimize your content to be featured in snippets, ensuring it provides value in a concise format that also entices users to click through for more detailed content.

93. Social Signal Integration

• Enhancing Content with Social Proof: Integrate user-generated content, reviews, and social media feeds into your site to provide fresh content and signals to search engines that your site is continually updated and relevant.

94. Algorithmic Bias Auditing

• Bias Detection and Correction: Regularly audit your SEO strategies and algorithms for bias, ensuring that your content serves a diverse audience and that your site does not inadvertently perpetuate or amplify biases.

95. Hyper-Personalization Engines

• Dynamic Content Personalization: Develop SEO strategies that support hyper-personalized content delivery, dynamically adjusting content in real time based on extensive data analysis of individual user preferences, behaviors, and engagement history.

96. Integration of Quantum Cryptography in SEO

• Enhanced Security for SEO: As quantum computing becomes more accessible, consider how quantum cryptography could secure your SEO data. This technology could protect sensitive metadata and algorithms from emerging cyber threats, potentially affecting SEO through increased trust and security perceptions.

97. Molecular Communication in SEO

• Optimizing for Bio-Signals: Explore the concept of molecular communication, where biological processes are used to transmit information. Although speculative, this could one day influence how content is personalized and delivered based on bio-signal processing, offering unprecedented levels of content personalization.

98. SEO for Edge Computing

• Optimizing Content Delivery: With the growth of edge computing, optimize your content for faster delivery by leveraging edge networks. This can improve website performance metrics like load times and user experience, which are critical SEO factors.

99. Holographic Data Visualization for SEO Analysis

• Advanced Data Interaction: As holographic technology evolves, consider its use for SEO data visualization, enabling more intuitive and interactive analysis of complex datasets. This could revolutionize how SEO specialists interact with and interpret large-scale data trends.

100. Cognitive SEO

• Leveraging Cognitive Science: Apply principles of cognitive science to understand how users process information and make decisions. Use this insight to craft content that better aligns with cognitive biases and decision-making processes, improving engagement and effectiveness.